Local businesses with low to mid-level digital maturity, don’t always understand how digital marketing can impact their business. The challenge was to make the audience rethink their relationship with the online world. 
Through the use of our ‘Yell digital lens’ into the online world, the dangers of not having a good digital presence were quickly communicated. The campaign exceeded the targets by 179% and won many awards, including the 'Best use of creative' B2B Marketing Award 2016.
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